Born in 1978, Hooman Balazadeh is the founder and executive director of HOOBA Design Group . Gaining his Master of Architecture in 2003 , Balazadeh started working at Shirdel & Partners , Where he was a design member for two years , active on several projects . Balazadeh established HOOBA Design in 2007 with the aim of developing projects in harmony with the cultural and geographical characteristics of the site so that each project forms a new platform for research and investigation . This office has focused on various topics such as light , color , relation between architecture and the city , building materials , development of spatial diagrams in the Persian Architecture , etc . Using the latest design methods and construction technologies HOOBA Design tries to create projects which are sustainable and cost efficient . In HOOBA Design , one of the main design criteria is to create consistency between the whole and the pieces . Therefore, in the majority of the projects designed by this Group details are formed and organized following the overall design concept.